The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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My Blood Is Red and Black Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vit?ria Category: Interactive Advertising / Environmental/Experiential - Single

LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Interactive Advertising / Environmental/Experiential - Single

Pennies for Life Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Interactive Advertising / Environmental/Experiential - Single

Camp Victory Agency: Hush / Brooklyn Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single

Amex Sync Show Agency: Digitas / New York Client: American Express Category: Interactive Advertising / Environmental/Experiential - Single

Quattro Experience Agency: Zulu Alpha Kilo / Toronto Client: Audi Category: Interactive Advertising / Environmental/Experiential - Single

The Last Barfighter Agency: McKinney / Durham Client: Big Boss Brewing Company Category: Interactive Advertising / Environmental/Experiential - Single

Guitar Pee Agency: AlmapBBDO / São Paulo Client: Billboard Magazine Category: Interactive Advertising / Environmental/Experiential - Single

Bing It On Agency: CP+B / Boulder Client: Bing Category: Interactive Advertising / Environmental/Experiential - Single

Before and After Agency: Baldwin& / Raleigh Client: Burt's Bees Category: Interactive Advertising / Environmental/Experiential - Single

The Social Home Tour Agency: Artplan / Rio de Janeiro Client: Carvalho Hosken Category: Interactive Advertising / Environmental/Experiential - Single

Seal of Mine Agency: cccdi / Hong Kong Client: CCC APPS Category: Interactive Advertising / Environmental/Experiential - Single

Sprite Shower Agency: Ogilvy Brasil / São Paulo Client: The Coca-Cola Company Category: Interactive Advertising / Environmental/Experiential - Single

Sprite Dunk Intensity Meter Agency: BBH / New York Client: The Coca-Cola Company Category: Interactive Advertising / Environmental/Experiential - Single

Sunny Sale Agency: Cheil Worldwide / Seoul Client: Emart Category: Interactive Advertising / Environmental/Experiential - Single

The EVOC Indestructible Billboard Agency: Publicis / Munich Client: EVOC Sports Category: Interactive Advertising / Environmental/Experiential - Single

Delite-O-Matic Agency: Clemenger BBDO / Adelaide Client: Fantastic Snacks Category: Interactive Advertising / Environmental/Experiential - Single

OMOTE 3D Agency: Party / Tokyo Client: iJet Category: Interactive Advertising / Environmental/Experiential - Single

Car vs Piano Agency: BBDO Russia / Moscow Client: Intouch Category: Interactive Advertising / Environmental/Experiential - Single

Yes, Virginia The Musical Agency: JWT / New York Client: Macy's Category: Interactive Advertising / Environmental/Experiential - Single

Green Picks Recycle Machine Agency: LDC / São Paulo Client: MTV Brasil Category: Interactive Advertising / Environmental/Experiential - Single

The Fountain of Electrolytenment Agency: McCann / New York Client: Nestle Resource Water Category: Interactive Advertising / Environmental/Experiential - Single

Dance to Draw X AF1 Agency: Ogilvy & Mather / Taipei Client: NIKE Category: Interactive Advertising / Environmental/Experiential - Single

Nike Fuel Station Agency: AKQA / London Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single

Ugokidase Tokyo Agency: AKQA / London Client: Nike Japan Category: Interactive Advertising / Environmental/Experiential - Single

PUMA iPad Wall Agency: kbs+ Spies & Assassins / New York Client: PUMA Category: Interactive Advertising / Environmental/Experiential - Single

Make Music in the Corner Shop Agency: Stinkdigital / London Client: Red Stripe Category: Interactive Advertising / Environmental/Experiential - Single

Unlimited Love Billboard Agency: Leo Burnett / Chicago Client: Sprint Category: Interactive Advertising / Environmental/Experiential - Single

Pothole Season Agency: TAXI Montreal / Montréal Client: TAXI Category: Interactive Advertising / Environmental/Experiential - Single

Tweets for Sweets Agency: Hellocomputer / Cape Town Client: Toyota Etios Category: Interactive Advertising / Environmental/Experiential - Single

Recipe Receipt Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Interactive Advertising / Environmental/Experiential - Single

LYNX Anarchy Agency: Soap Creative / Sydney Client: Unilever Category: Interactive Advertising / Environmental/Experiential - Single

The One Show

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Awards Archive

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Awards Archive

Award

Agency

Client

Title

Category

Annual ID

Award: 2013 Interactive Gold Pencil

Agency: Leo Burnett Tailor Made / São Paulo

Client: Hemoba / Esporte Clube Vit?ria

Title: My Blood Is Red and Black

Category: Interactive Advertising / Environmental/Experiential - Single

Annual ID: 13044N

Award: 2013 Interactive Gold Pencil

Agency: Serviceplan / Munich

Client: LEGO

Title: LEGO Builders of Sound

Category: Interactive Advertising / Environmental/Experiential - Single

Annual ID: 13045N

Award: 2013 Interactive Silver Pencil

Agency: DLKW LOWE / London

Client: The Microloan Foundation

Title: Pennies for Life

Category: Interactive Advertising / Environmental/Experiential - Single

Annual ID: 13046N

Award: 2013 Interactive Bronze Pencil

Agency: Hush / Brooklyn

Client: Nike

Title: Camp Victory

Category: Interactive Advertising / Environmental/Experiential - Single

Annual ID: 13047N

Award: 2013 Interactive Merit Award

Agency: Digitas / New York

Client: American Express

Title: Amex Sync Show

Category: Interactive Advertising / Environmental/Experiential - Single

Annual ID: 13173N

Award: 2013 Interactive Merit Award

Agency: Zulu Alpha Kilo / Toronto

Client: Audi

Title: Quattro Experience

Category: Interactive Advertising / Environmental/Experiential - Single

Annual ID: 13174N

Award: 2013 Interactive Merit Award

Agency: McKinney / Durham

Client: Big Boss Brewing Company

Title: The Last Barfighter

Category: Interactive Advertising / Environmental/Experiential - Single

Annual ID: 13175N

Award: 2013 Interactive Merit Award

Agency: AlmapBBDO / São Paulo

Client: Billboard Magazine

Award:
2013 Interactive Gold Pencil

Agency:
Leo Burnett Tailor Made / São Paulo

Client:
Hemoba / Esporte Clube Vit?ria

Title:
My Blood Is Red and Black

Category:
Interactive Advertising / Environmental/Experiential - Single

Annual ID:
13044N

Award:
2013 Interactive Gold Pencil

Agency:
Serviceplan / Munich

Client:
LEGO

Title:
LEGO Builders of Sound

Category:
Interactive Advertising / Environmental/Experiential - Single

Annual ID:
13045N

Award:
2013 Interactive Silver Pencil

Agency:
DLKW LOWE / London

Client:
The Microloan Foundation

Title:
Pennies for Life

Category:
Interactive Advertising / Environmental/Experiential - Single

Annual ID:
13046N

Award:
2013 Interactive Bronze Pencil

Agency:
Hush / Brooklyn

Client:
Nike

Title:
Camp Victory

Category:
Interactive Advertising / Environmental/Experiential - Single

Annual ID:
13047N

Award:
2013 Interactive Merit Award

Agency:
Digitas / New York

Client:
American Express

Title:
Amex Sync Show

Category:
Interactive Advertising / Environmental/Experiential - Single

Annual ID:
13173N

Award:
2013 Interactive Merit Award

Agency:
Zulu Alpha Kilo / Toronto

Client:
Audi

Title:
Quattro Experience

Category:
Interactive Advertising / Environmental/Experiential - Single

Annual ID:
13174N

Award:
2013 Interactive Merit Award

Agency:
McKinney / Durham

Client:
Big Boss Brewing Company

Title:
The Last Barfighter

Category:
Interactive Advertising / Environmental/Experiential - Single

Annual ID:
13175N

Award:
2013 Interactive Merit Award

Agency:
AlmapBBDO / São Paulo

Client:
Billboard Magazine

Title:
Guitar Pee

Category:
Interactive Advertising / Environmental/Experiential - Single

Annual ID:
13176N

Award:
2013 Interactive Merit Award

Agency:
CP+B / Boulder

Client:
Bing

Title:
Bing It On

Category:
Interactive Advertising / Environmental/Experiential - Single

Annual ID:
13177N

Award:
2013 Interactive Merit Award

Agency:
Baldwin& / Raleigh

Client:
Burt's Bees

Title:
Before and After

Category:
Interactive Advertising / Environmental/Experiential - Single

Annual ID:
13178N

Award:
2013 Interactive Merit Award

Agency:
Artplan / Rio de Janeiro

Client:
Carvalho Hosken

Title:
The Social Home Tour

Category:
Interactive Advertising / Environmental/Experiential - Single

Annual ID:
13179N

Award:
2013 Interactive Merit Award

Agency:
cccdi / Hong Kong

Client:
CCC APPS

Title:
Seal of Mine

Category:
Interactive Advertising / Environmental/Experiential - Single

Annual ID:
13180N

Award:
2013 Interactive Merit Award

Agency:
Ogilvy Brasil / São Paulo

Client:
The Coca-Cola Company

Title:
Sprite Shower

Category:
Interactive Advertising / Environmental/Experiential - Single

Annual ID:
13181N

Award:
2013 Interactive Merit Award

Agency:
BBH / New York